Ultimate Guide to Creating a Multi Language Website in WordPress, use the WPML plugin. With this plugin, you can easily translate your pages, posts, and other content into multiple languages.

Creating a website in multiple languages is a great way to reach a wider audience and improve user experience for non-native speakers. With the WPML plugin, you can easily manage your translations and tailor your content to different regions and cultures.

The plugin allows you to translate all aspects of your website, including pages, posts, menus, and even custom fields. Additionally, WPML is compatible with most WordPress themes and plugins, making it an excellent choice for anyone looking to create a multilingual website. By following these simple steps, you can create a website that speaks to your audience, no matter where they are in the world.

Ultimate Guide to Creating a Multi Language Website in WordPress

Step 1: Identifying Your Target Audience

Why Identifying Your Target Audience Is Important For A Multilingual Website?

Creating a successful multilingual website can be a daunting task, but it is one that will bring great rewards. Identifying your target audience is the foundation for creating a successful website. Your website needs to be designed to appeal to your target audience, so it is important to understand who they are and what language(s) they speak.

This is especially important when creating a multilingual website.

As you move through the process of creating a multilingual website, you will find that identifying your target audience is critical for a number of reasons:

  • Improved user experience
  • Higher engagement rates
  • More conversions
  • Increased loyalty

How To Determine The Primary Language Of Your Target Audience?

Determining the primary language of your target audience is the first step in creating a multilingual website. By understanding your target audience’s primary language, you can better tailor your content to their needs and preferences. Below are some effective ways of determining the primary language of your target audience:

  • Use google analytics – the language report in google analytics will provide you with data about the location and language of your website visitors.
  • Conduct market research – researching your target audience’s habits, preferences, and language use will give you an idea of which languages should be supported on your website.
  • Conduct surveys – surveys can be a great way to collect information about your target audience, including their primary language.
  • Analyze language use on social media – the language used in social media posts and interactions can provide useful information about your target audience’s language preferences.
  • Use third-party services – you can use third-party services to analyze the language used on your website and provide insights into the primary language of your target audience.

Identifying your target audience and understanding their primary language is critical for creating a successful multilingual website. By doing your research, you can ensure that your website appeals to your target audience and provides them with a positive user experience.

Step 2: Choosing The Right Translation Plugin

What Is A Translation Plugin?

A translation plugin is what you need to translate your website’s content into another language. Once installed on your WordPress site, a translation plugin allows you to easily create and manage alternative versions of your content, catering to audiences who speak different languages.

How To Choose The Right Translation Plugin For Your Website?

When choosing a translation plugin, you’ll want to consider the following factors:

  • Ease of use: Choose a translation plugin that is easy to set up and configure.
  • Cost: Decide whether you’re willing to pay for a translation plugin, or whether you’d prefer to use a free one.
  • Compatibility: Make sure the translation plugin is compatible with your WordPress theme and other plugins.
  • Features: Look for a translation plugin that includes the features you need.

Top Translation Plugin Options In WordPress

If you’re ready to choose a translation plugin, here are some of the most popular options available:

  • WPML (WordPress multilingual plugin): WPML is a premium plugin that lets you create multilingual sites and easily manage translation workflows.
  • Polylang: Polylang is a free translation plugin that allows you to create a bilingual or multilingual WordPress site.
  • Translatepress: Translatepress is a freemium translation plugin that lets you translate your site directly from the front-end.
  • Google language translator: This free plugin uses google translate to automatically translate your website content.
  • Gtranslate: Gtranslate offers both free and premium translation options, using google translate to translate your content.

Choose the one that suits your needs best, and start making your website multilingual!

Step 3: Setting Up Your Website For Multilingual Content

Understanding The Different Ways To Structure Multilingual Sites

Before setting up your website for multilingual content, you must understand the various site structures available. Although there are several ways to structure multilingual sites, two of the most commonly used methods are:

  • Multiple sites: With this approach, you create individual websites for each language. For example, you could create domain.com for english and domain.de for german. Each website operates independently, with its content and design. Visitors can switch between languages through a language selector or an automatic redirect based on the user’s location.
  • One site, multiple languages: With this approach, a single website hosts all languages and utilizes plugins to manage multilingual content. Visitors switch between languages using a language switcher.

How To Choose The Right Multilingual Site Structure For Your Website?

Choosing the right site structure primarily depends on the size and complexity of your website and the languages you want to add. Consider the following factors:

  • Ease of maintenance: If you have a large website with a lot of content, it may be easier to manage your website with separate language sites.
  • Seo rank: Using multiple sites may negatively affect seo rankings since search engines may treat each website individually, reducing the website’s overall authority. However, one site, multiple languages approach helps in improving authority.
  • Cost: Building separate sites for each language can increase your development, hosting, and maintenance costs. The expenditure rises as per the increase in the languages.

Essential Plugins For Setting Up Multilingual Content

WordPress has several plugins that can help you set up multilingual content. Some of the best plugins available are:

  • WPML: WPML is a powerful plugin that offers support for over 40 languages. It is easy to use and supports themes and custom post types.
  • Polylang: Polylang supports over 100 languages and is effortless to set up without any coding knowledge.
  • Translatepress: Translatepress is a beginner-friendly solution for creating a multilingual website. The plugin is compatible with woocommerce and allows you to translate everything on your website.
  • Multilingualpress: Multilingualpress creates a network of sites for each language, making it easier to manage. The plugin supports seo metadata, custom post types, and custom taxonomies.

Choose a plugin that best suits your website requirements and goals, and start setting up your multilingual website.

Step 4: Translating Website Content

How To Manage Translating Content?

Translating your website content may seem daunting, but it doesn’t have to be. Here’s how to manage translating content for your multi-language website in WordPress:

  • Choose a reliable translation plugin. There are several WordPress plugins available that can help you translate your website content. But make sure to choose the right plugin that fits your requirements.
  • Use a professional translation service. If you want to ensure your content’s accuracy and quality, consider hiring a professional translation service. They have experts who can help you translate your content effectively.
  • Make sure to translate all content on your website, including menus, footer content, and internal links.
  • Test your translated content before publishing it on your website. Use a staging environment, and check that all the translated content is displaying correctly.

Tips For Translating Content That Resonate With The Target Audience

Translating content isn’t just about converting text from one language to another; it’s about conveying ideas and messages in a way that resonates with your target audience. Here are some tips to help you translate your content more effectively:

  • Be mindful of cultural differences. Different cultures perceive things differently, so make sure you’re not inadvertently offending anyone with your translation.
  • Use simple and concise language. This makes it easier for your audience to understand and absorb your content.
  • Use localization techniques. Make sure to translate idioms and colloquialisms to accurately convey your message.
  • Consider the tone of your translated content. Make sure your tone matches the desired tone you want to convey.
  • Use visuals. Images and videos can help you convey your message in a way that doesn’t require translation.

How To Optimize Translated Content For Seo?

Translating your website content is not enough; you should also optimize it for search engines to make it discoverable to your target audience. Here’s how to optimize your translated content for seo:

  • Conduct keyword research. Identify relevant keywords for your target audience and use them in your translated content.
  • Make sure to update the url structure. Different languages use different characters, so ensure that your url structure is concise and easy to read.
  • Use unique meta descriptions and titles for each language version of your website.
  • Ensure that your translated content follows the best practices for on-page optimization, such as using subheadings, optimizing images, and internal linking.
  • Localize your contact information. This includes your business address, phone number, and email address.

Successfully translating your website content is key to expanding your online presence and making it more accessible to a wider audience. By following these tips, you can create a multi-language website that resonates with your target audience and is optimized for search engines.

Step 5: Testing And Launching A Multilingual Website

Testing And Evaluating The Effectiveness Of Your Website’S Translation

After creating and implementing multilingual content on your website, it’s crucial to test and evaluate its effectiveness. Here are some key points to consider:

  • A/b testing: Conduct a/b testing to compare the performance of individual pages with different versions of translated content. Analyze metrics such as bounce rates, click-through rates, and conversion rates to determine which version outperforms the other.
  • User feedback: Ask for feedback from your audience regarding the translated content. You can conduct surveys, invite comments or reviews, or have a contact form where users can provide feedback. Use this data to improve the quality of your content and make it more user-friendly.
  • Website performance: Check website performance regularly, including page speed, uptime, and responsiveness. Use online tools like gtmetrix, google analytics, and pagespeed insights to analyze and optimize your website’s performance.

Ensuring Website Accessibility For A Global Audience

Maintaining website accessibility for a global audience is essential to attracting and retaining users from diverse cultures and languages. Here are some key points to consider:

  • Translation quality: Ensure that the quality of translated content is high and culturally sensitive. Use professional translation services or multilingual plugins like WPML or Translatepress to help maintain quality.
  • User interface design: Design a user-friendly interface that is accessible to users irrespective of their country or language. Use simple and intuitive navigation menus and consider using icons instead of text to promote understanding.
  • Localized seo: Optimize the website’s content for localized search engine optimization. Use researched keywords in the target language and optimize meta tags, urls, and page descriptions.

Advanced Considerations For Maintaining Long-Term Multilingual Content

To maintain long-term multilingual content, below are some key points to consider:

  • Content updates: Regularly update your content to keep it relevant and fresh. Research industry trends and adapt your content to suit changing user needs.
  • Consistency in translation: Ensure consistency in the translation of content across all languages. Use translation memory ™ software to maintain consistency in the translation of similar and repeated content.
  • Robust multilingual cms: Use a robust multilingual cms that can support multiple languages, formats, and scripts. Consider using WordPress plugins like multilingualpress or polylang that are easy to use and customizable.

By testing and evaluating the effectiveness of your website’s translation, maintaining website accessibility for a global audience, and considering advanced considerations for maintaining long-term multilingual content, you can create and launch a successful multilingual website in WordPress.

Frequently Asked Questions Of How To Create A Multi Language Website In WordPress

How Do I Add A New Language To My Website?

To add a new language to your WordPress website, you can use a translation plugin such as WPML or Polylang. Install the plugin and create a new language. Translate your content and configure your language switcher to show the language selector on your website pages.

Can I Use Automatic Translation Tools?

Automatic translation tools like google translate can be a quick solution for translating your content. However, the translations may not be completely accurate and may not convey the intended meaning. It’s better to hire professional translators or use a manual translation method like WPML’s translation management feature.

What Is The Best Way To Organize My Translated Content?

Organize your translated content by creating separate pages or posts for each language. Use a language switcher to allow visitors to toggle between languages. You can also create separate categories for each language to make it easier for visitors to find the content they are interested in.

How Can I Optimize My Multi-Language Website For Seo?

To optimize your multi-language website for seo, use separate urls for each language and make sure your hreflang tags are set up correctly. Translate all your content, including meta descriptions and alt tags. Use keyword research for each language and create separate sitemaps for each language version of your website.

What Are Some Common Mistakes To Avoid When Creating A Multi-Language Website?

Common mistakes include using machine translation tools exclusively, not hiring professional translators, not optimizing your URLs and Hreflang tags properly, and not providing a language switcher on your website. Make sure to thoroughly test your website in each language and have native speakers review your content for accuracy.


Creating a multi-language website in WordPress is a crucial step towards globalizing your content and attracting a wider audience. With the advent of new translation plugins and tools, creating a multi-language website has never been easier. By following the steps outlined in this article, you can make your website accessible to millions of people who speak different languages worldwide.

Utilize the tips and tools highlighted in this guide, and you’ll be able to not only personalize the website based on the visitors’ language choice, but also make browsing seamless and user-friendly. Remember, to create a website that successfully caters to a multilingual audience, it’s vital to invest time and resources in the process.

By doing so, you’ll be able to boost your website’s traffic and engagement, ultimately leading to higher conversion rates and a thriving online presence.